Every month, I email out a progress update on our jackets. We also drop in inspiring articles, podcasts, videos, books, events and others. Click here to sign up and be the first to know when pre-orders for our limited edition jackets launch.

It started with a question.

Can we develop a lifestyle brand, rooted in motorcycle culture that combines the functionality and durability of heritage workwear and military uniform with the form and craftsmanship of bespoke tailoring?

The Lawrence is the first chapter in our answer to that question.

Inspired by the 1902 pattern service dress tunic worn by British forces and modernised with a tailored fit. 

Building our own bikes has connected us with literally hundreds of others doing the same. In every interaction we've had, every single person has been positive and genuinely stoked to help.

For us, bikes are a representation of freedom. Whether we’re building them, riding them or inspired by them, they give us purpose, community and a reason to get outdoors - and that's where life happens right?

Over the next 8 emails, we’ll deep dive into the process of developing our first jacket. From research and development, to fabrics and fastenings, we’ve got a lot to share.

In the meantime, thank you so much for joining us at the very beginning of our journey. If you know anyone else who'd be in to what we're doing, please spread the word.

Thank you to Chris, Steve, Myles, Sean, Becci, Ben, Amy, Nathan, Lyndsay, Paul, Matt and Richard for signing up this week.

We're genuinely so grateful to have you on board.

Speak soon,
Mark